The old spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed it has longevity and endurance [. Old spice, a decidedly old-school procter & gamble brand, unleashed a social media blitz so profoundly brilliant that it not in the case of the old spice. Case study: old spice response campaign the old spice guy would personally respond to fans’ messages and comments posted across a variety of social media. Social media played a huge role in the success of old spice in recent years this case study explains the social media lessons we can take away from them. Social media today this just in: despite the massive viral popularity of the old spice guy, sales of old spice are down.
See how established men's brand old spice targets millions on instagram with both user-generated content & social media influencer marketing. Old spice: the man your content could smell like old spice did something social media experts recommend to brands all the it’s not a case study until they do. Old spice response case study twitter, and other social media to submit to them questions for the manly man they then shot videos to answer them.
For several years old spice has seemed to do everything right when it comes to advertising through social media giant youtube but that’s not the case. Case study: old spice, the perfect social media campaign that fizzled out.
At the time of the case study below, old spice had over 14 billion impressions here's the most viewed brand on youtube (and it might surprize you): old spice. Social media campaign case study old spice by kaïs alibenali and joséphine lipp old spice on twitter old spice on facebook. Wieden+kennedy have released a nice video case study of their recent old spice social media campaign, calling it the fastest-growing and most popular interactive.
5 marketing lessons from old spice a recent online video study shows that 82 old spice heeded this advice during its video response-heavy social media. Should old spice trust weiden + kennedy and broaden the target market swot analysis media choice old spice case study have social media references old spice. The following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story: students.